Marketing Event Principles

Needs and Motivations of Event Customers, The Market Research Process, Effectively Collect and Analyse Market Data, Reporting the findings to the Team and Client, Elements of the Marketing Mix (Product, Price, Promotion and Place), The Pricing Process and How to Establish a Pricing Plan for your Market, Target Marketing Channels,Promote and Develop a Website and Direct Marketing Strategy.

Practical Activity: Outline a Target Market Profile to understand the audience and their requirements.