Sponsorship and Community Relations

Definitions and Historical Development of the Sponsorship Market, Why Organisations engage in Sponsorship, Using Sponsorship to Target Particular Publics. What can be Sponsored? The fit between the Sponsor and the Sponsored. The Sponsorship Proposal, How Sponsorship fits in to wider PR Campaigns. Evaluating Sponsorships, Why Organisations engage in Community Relations, The Range of CR activities.
Practical Activity: Prepare a Promotional Event Brief for Sponsors which will outline the reciprocal arrangement between sponsor and event.